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What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff
Publisher: Palgrave Macmillan

The Chinese Communist Party (CCP) is the founding and ruling political party of modern China, boasting over 82 million members to date. In “What Chinese Want,” Doctoroff debunks modern myths about China. In his new book, “What Chinese Want: Culture, Communism, and the Chinese Consumer” (2012, Palgrave MacMillan), Doctoroff states: “In my 14 years here, I have not encountered a single brand that did not require significant modifications.” That's because the Chinese have different goals than do people from the West help businesspeople bring their products to, and do business with, China. JWT's China chief on culture, communism and China's modern consumer By Noreen O'Leary. The answer is [again and again] face. Why not ask which beverage is the best — what qualities they have? Adweek: How does China's culture of conformity inform consumer behavior? But why do they tend to go with the most expensive thing regardless? His latest book, What Chinese Want, peers into the psyche of the Chinese consumer. Advertisement Now, in his new tome, What Chinese Want, he builds upon those observations about the country's evolving economy and what the implications are for marketers. The CCP is undergoing a Some split the CCP's power structure into two distinct camps: the "princelings ," or children of high-level leaders; and the "tuanpai," or those like outgoing President Hu Jintao who have risen to power through the Communist Youth League and come from humbler backgrounds. You can't expect Chinese consumers to have the same complex culture of beer drinking as in Belgium, or wine culture of Spain. June 7, 2012, 11:50 AM EDT; Advertising & Branding. If a group of Chinese friends go to the bar together and one guy wants to treat everyone, he's going right for the most expensive item. What Chinese Want: Culture, Communism, And China's Modern Consumer is available at The Bookworm.